EA COO – Games Becoming a 24/7 Experience

via: CBS/GameSpot

Isn’t it fun to see how the higher-ups at EA think? BTW, I’m not being sarcastic, it’s a good question. Let’s find out what EA COO Peter Moore thinks today…

Well, you’re exactly right–when we first came in here it was a primarily a single game focus, with Bioware leadership. And as our business evolved and as the industry has evolved in the last 12 months in particular, and games moving more to always-on, 24 hours-a-day, seven days a week, we’ve also evolved and grown the centre. So I’ve been over about five weeks ago with the Irish Prime Minister making an announcement about growing this centre and a long term plan to add another 300 jobs in Galway. So much of that is focused on growing our ability to interact with our consumer 24 hours-a-day, seven days a week. As our games, as I say, become services, so does the demand to get instant response for our consumers…

Continue