Really? Oh IGN, you’re so full of FAIL!

How do you make a trailer for a behavior game on Facebook? The Sims Social was revealed at E3 2011, where it had to compete with spotlight-hogging heavyweights like The Old Republic and Mass Effect 3. The result was a surprisingly direct and vibrant trailer that stood out as an exciting piece of counter-programming. The trailer imagines two girlfriends gossiping about a guy one of them wants to date.

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