It was tweeted by EAmobile yesterday that The Sims 3 took home the 2009 Mobile Excellence Award in the Best Mobile Game category!  This makes it the second year in a row in which EA’s games took home the prize.  Way to go Craig!

Continue on reading for the press release…

2009 Mobile Excellence Award Winners Take Home Coveted Awards and Industry Recognition at One of the Most Prestigious Mobile Industry Events

Mobile Industry Celebrates the Best of the Best in Mobile Entertainment, Marketing, Media & Technology

LOS ANGELES, CA–(Marketwire – December 9, 2009) – The Mobile Excellence Awards (MEA) today announced its 2009 Mobile Excellence Award winners presented on December 7, which included high-profile VIPs and an all-star attendance at the Mobile Excellence Awards event in Los Angeles. The MEAs were founded & created to recognize the best in mobile entertainment industry including media, marketing and technology. The annual Mobile Excellence Awards are one of the most influential and prestigious events in the Mobile Entertainment industry and hit unprecedented milestones in its second year.

The MEAs doubled its attendance and award submissions this year and saw submission entries from over 12 different countries. CEOs flew in to Los Angeles from around the world to join the mobile glitterati for the evening. International delegates on hand represented countries from Ireland, Israel, Turkey, UK and Russia. There was also a VIP Viewing Suite for VIPs and presenters, hosted by AEG Network LIVE which previewed the upcoming “Larger than Life in 3D” featuring Dave Matthews Band, Ben Harper and Gogol Bordello.

Mobile Excellence Award finalists and winners were selected based upon strategic initiatives and objectives, impact of technology used, creativity, ease of use, reach and execution and proven market success. Judges for the 2009 Mobile Excellence Awards were comprised of an esteemed panel of industry leaders and luminaries who were all in attendance the evening of the event.

Twenty-One companies overall were presented with a spectacular 18lbs of heavy cut crystal award and honored for their excellence. The three top awards for the evening’s gala event included the People’s Choice, presented to AEG Network LIVE; Industry Star Award, presented to GoTV Networks and the most anticipated award of the year presented to Daniel Tibbets, EVP & Studio Chief for GoTV Networks which commanded a standing ovation.

The 2009 Mobile Excellence Winners are:

  • Best Mobile Start-Up – WiChorus
  • Best Mobile Innovator – Snac
  • Best Mobile International – Dial2Do
  • Best Mobile Video Technology – QuickPlay Media for PrimeTime2Go
  • Best Mobile Social Network -Virgin Mobile USA for Connect
  • Best Mobile Product – Marvell for Marvell’s Mobile Hotspot
  • Best Mobile Service – GetJar for Pay-Per-Download (PPD) Service
  • Best Mobile Application – DIRECTV DVR Scheduler for iPhone
  • Best Mobile Technology Breakthrough – Powerwave, for WiMAX Remote RadioHead
  • Best Mobile Delivery Platform – Verizon Wireless for Daily Scoop
  • Best Mobile Games – EA Mobile for The Sims 3
  • Best Mobile Music App – Slacker for Your Radio Everywhere
  • Best Mobile Original Program for Film – Balora for Super TV
  • Best Adapted or Companion Program – DIRECTV NFL Superfan
  • Best Community/Fan Content – Bravo – Real Housewives of NYC: Ultimate Virtual Viewing Party
  • Best Mobile Content Development – Turkcell for NTV Video News
  • Best Original Content for Mobile Entertainment – AEG Network LIVE for Michael Jackson Memorial
  • Best Mobile Video Programming – GoTV Networks for Sprint Exclusive Entertainment
  • Best Mobile Advertising – Blue Bite
  • Best Viral Mobile Campaign – Clickatell for President Obama Speech Excerpts Via Mobile SMS
  • Best Brand/Marketing Campaign – Telescope for MONOPOLY at McDonald’s
  • Mobile Ambassador Award – Daniel Tibbets, Studio Chief & EVP, GoTV Networks
  • People’s Choice Award – AEG Network LIVE
  • Industry Star Award – GoTV Networks

“It was such an honor to be able to celebrate all the achievements these companies worked so hard for this year. They are all visionaries and creative leaders who are driving the transformation of mobile innovation and deserved to be honored in front of their peers and the industry,” said Sarah Miller, Founder & Chair, Mobile Excellence Awards. “We have seen tremendous growth since our inaugural year with more strategic partners, bigger sponsors and more global initiatives and we are looking forward to expanding our global footprints into 2010 with even bigger and better programs.”

The 2009 Mobile Excellence Awards were produced by Little Monster Media. Presenting Sponsor, GoTV Networks; Corporate Sponsors, Virgin Mobile, AEG Network LIVE, GameStop Digital Ventures, Saffron Digital Mobile Technology Sponsor, Involve; Supporting Sponsors, Rubberduck Media, Castle Creek Productions, Keynote, Azuki, Balora, Charge Anywhere, Fun Little Movies, Tap11, Device Anywhere, Powerwave; Industry Supporters, GSMA Mobile Innovation, Wireless Industry Parntership, Showstoppers, Digital Media Wire, Axis Marketing & PR, ITV Alliance, Mobile Monday.

About Mobile Excellence Awards: The Mobile Excellence Awards profiles the best in mobile entertainment, including media, marketing and technology. We award excellence in execution of corporate approach, consumer services, consumer experiences, content creation, and marketing devices or revenue generators for the mobile entertainment industry to include media, marketing & technology. www.mobilexawards.com

About Little Monster Media: Little Monster Media is a full service packaging & event production house based in Los Angeles California. Little Monster Media specializes in packaging and production of red carpet events for the mobile and digital entertainment industries, including music, television and film. Drawing from an elite team of industry leaders, Little Monster Media is committed to making things happen.