Thanks to ConnorJack for sending this my way:

pixie_with_sim_copy by you.

London, 18 June 2009: Number one celebrations all round as Pixie Lott’s single Mama Do goes straight to the top of the charts and The Sims 3 holds the number one game spot for the second week running*.

Pixie Lott’s collaboration with EA for The Sims 3 has seen her debut single recorded in Simlish – the in-game language of the Sims – and released for online download simultaneously to the original chart-topping version.

It was really good fun re-recording Mama Do in Simlish,” Pixie Lott added. “Singing Simlish words to a tune you know really well was a really strange experience and had me in fits of giggles but I got the hang of it and I love the end result. The Sims 3 allows for so many fun adventures, which fits how my world is so I’m happy to be a part of their newest creation!

Pixie Lott’s Simlish version of Mama Do is available to download from http://www.amazon.co.uk/

*video game chart information compiled by ChartTrack

About The Sims
The Sims franchise celebrates an impressive over 100 million units sold since its launch in February 2000. Now translated into 22 different languages in 60 different countries, The Sims has quickly become a universal gaming and cultural phenomenon. For the latest information about The Sims and to check out the hottest creations for The Sims 2 made by our community members, please visit www.thesims2.com. To stay up-to-date on The Sims 3 news and information, check out www.thesims3.com.

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS Freestyle TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS Freestyle, POGO and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All rights reserved. All other trademarks are the property of their respective owners.