GameSpot sat down with executive producer Ben Bell to interview him on what’s happening in the world that is The Sims 3.  Here’s a snippet from their interview:

GS: What can you tell us about the community features and sharing options players can use to build and share with their friends and with the larger Sims fan base?

BB: The Sims 3 players will have unprecedented freedom to customize the look of their game. A player with creative aspirations and no technical training or knowledge can make changes to the look of just about everything in their sim’s life, right in the game. We call the technology Create a Style. In the past, fans made their creations outside of the game and then shared them on the exchange. We wanted to give the power that our artists have to the players.

The process of getting creations online is easier than ever. The Sims 3 launcher helps you install and manage custom content so that you don’t have to hunt around for directories or anything like that. Finally, The Sims 3 community is completely new and there are some incredible tools, including a Web-based video-editing tool so that players can make movies from the videos they capture in the game.

Catch the rest of their interview here!