“We’ve learned a lot about casual entertainment in the past two years, and found that casual gaming defies a single genre and demographic. With Kathy’s departure, EA is reorganizing to integrate casual games — development and marketing — into other divisions of our business. We are merging our Casual Studios, Hasbro partnership, and Casual marketing organization with The Sims Label to be a new Sims and Casual Label, where there is a deep compatibility in the product design, marketing and demographics.”
According to GameDaily. If you remember, EA separated itself into 4 divisions: EA Games, EA Sports, EA Casual Games, and The Sims Label. Turns out they decided it would be best to cram regular casual games into the Sims Label. So what does this mean to you? My prediction would be to expect to see more shovelware on store shelves similar to The Sims Carnival Games…
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