A new world is coming to The Sims 3 Store on the 26th September, EA announced today. The Sims 3 Midnight Hollow will allow you to move into a world “where the sun doesn’t shine” and create your own business!

The standard version will be 2,450 SimPoints and the Gold Version will be 4,350 SimPoints.

Find your light in the dark splendor of Midnight Hollow

Explore a landscape where all you’re really required to be is yourself. Under the subdued sky of Midnight Hollow, it’s the residents who really shine. Eccentric townsfolk have taken a century-old Victorian town and made it a place they can call home. What life will you make in a town where creativity and individuality are at the center of it all?

Will you be the owner of an art gallery bringing culture to the town? Or run a vintage furniture boutique to add class to Sims homes? Or a car showroom showing Sims life in the fast lane? The business opportunities are endless!

Check out the trailer below!

Thanks to Avenida Sims for some of the information!