This is something interesting, EA are transforming all their games into online universes – will be see another Sims Online out of the ashes? I do hope so, since TSO/EA-Land was just amazing.
EA is turning all of its brands into what it calls "online universes".
At EA’s UK showcase this week, EA’s Northern Europe boss Keith Ramsdale said all of EA’s game franchises, including FIFA, Battlefield, Medal of Honor, Star Wars, The Sims and Need for Speed, were being transformed in this way.
This means more than simple online play, Ramsdale explained. It involves being able to play a "brand" across multiple devices, each one contributing to a singular goal – and profile.
Ramsdale used FIFA by way of an example. "Imagine a player gets up in the morning, plays an online match on his 360 before going to work," he said. "On the bus, on his way to work, he practices his free kicks on his tablet. At lunch he looks at the transfer window on his PC. On the way home he chooses his kit on his smartphone.