EA Using First Amendment to Avoid Paying Trademark Royalties?

BeyondSims BeyondSims Author

This is EA News, not Sims news. You’ve been Fox 4 Warned. XD

Found an interesting piece of EA news today, via Twitter. EA is trying to use the US Constitution’s First Ammendment to use the likeness and names of 3 Bell Helicopters without having to pay royalties to Textron (Bell’s parent company). Really EA? What’s next? EA uses the First Amendment to legally use the Ford, Lamborghini and Porsche brand names without paying royalties to them as well? Oh EA, how low will JohnRiccitiello go?

Electronic Arts asserts that its depiction of the three aircraft “are protected by the First Amendment and the doctrine of nominative fair use.” EA notes that Battlefield 3‘s packaging features a disclaimer stating that the appearance of real-world weapons and vehicles does not constitute any official endorsement by their maker. It adds that “the Bell-manufactured helicopters are not highlighted or given greater prominence than any of the other vehicles within the game.”

Source: Kotaku

7 Comments

  1. Zanfall Reply

    I don’t know why you keep equating John Riccitiello with the whole company. With a company as large as EA this is a ridiculous thing to do especially when this is EA’s legal team. Riccitiello ultimately answers to the companies shareholders who if they didn’t like him they could force him out.

  2. tickleonthetum Reply

    Oh dear, it really is sad how low they are sinking!
    If they’re not careful they are going to come undone and that will be the end of them for good.
    Maybe that’s not a bad thing though. Maybe if the Sims Division got spun off as an independent company it would regain some integrity!

  3. Tiberius Reply

    …and yet they’re supporting SOPA in an attempt to “protect” their own branded products, to ensure nobody else does this to them?
    Awesome.

  4. CLuBLioN Reply

    Yeah EA sucks

  5. Viz Reply

    I have set in my mind, I will never buy any EA games.

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