Most people hate product placement, but myself? I don’t mind it as long as we have the option to control what we do with it. If you play the newly launched Sims Social on Facebook, you may of happened to see a few items relating to Dunkin’ Donuts. The company has partnered with EA for the first 6 months to provide players with special content according to this article from The Atlantic.
“Our products will provide value” to Sims Social players, Dan Saia, vice president for consumer engagement at Dunkin’ Brands, told the New York Times‘ Bruce Headlam. “Maybe gifting a doughnut to a friend will put them in a better mood.”
While increasing brand recognition among an audience that should prove to be dispersed around the country (and not just in the Northeast, where Dunkin’ Donuts is centered), the product integration should also drive traffic to the the company’s Facebook page and website. Any Sims Social players who visit Dunkin’ Donuts on Facebook and Like the company will receive two bonus items to put on display in their virtual homes.
Now, Dunkin’ Donuts…while you are making plans on releasing more content for the game, how about making plans on bringing the franchise back into our town? I miss your delicious donuts…why did a crazy person have to drive into your store and destroy the building….sigh…