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The following article from N-Europe doesn’t mention The Sims but instead some of their other franchises.  However, common sense can say that EA is milking The Sims series for what its worth, I just wish they would actually do what they say instead of continuing to milk their games.

“If you go back seven years, we were the leader. And we dropped the ball. Our IP deteriorated, our costs went up, and we didn’t really have an answer for the rise of digital… Need For Speed ended up flat on its back. That annual sequel thing got to us. That was a very tough business run. We just didn’t have the portfolio.”

You can catch the full story of what EA CEO John Riccitiello has to say over at VG 24/7. Thanks to The Black Scorpion for sending this link my way.