Daily Northwestern published an new interview with both Azure Bowie (Assistant Project Manager for The Sims 3 Console) and George Pigula (Assistant Producer) sharing with them how they came to EA and also discuss the appeal and the evolution of The Sims series.

Q: What do you think makes the game so addictive?

AB: I’ve been playing the Sims since I was in middle school and I just never stopped. Even though I work on the projects now, I still play when I go home. I’m very much addicted to the Sims. What keeps me coming back is that I can play and still be surprised by the game. I can pop the game into my 360 right now and can play it in a completely different way than I’ve been able to before. And it really is about your creativity and the stories you want to tell.

GP: There’s just a lot of different ways for people to play. I could sit down next to Azure and play, and I guarantee we would probably play completely different than each other, and we’d still have a great experience. The Sims is an awesome game because it lends itself to so many different kinds of playing. Some people love to go in and built or create outfits and Sims. They get a kick out of creating their favorite movie stars and singers. And there are people who go in and want to tell a great story. I play different than a lot of people because I always play one or two Sims, and I like to skill up, and I ran into a coworker who plays 6 Sims at a time, which I thought was mindboggling. It’s games like that appeal to so many people and make it so addicting.

full interview here (Thanks to SnootySims for the link!)