Micro-transactions…love them or hate them, they are here to stay. No matter how vocal haters may be, they are not going away – people will pay for additional content…for some, it should have been included with the game to begin with…but for others it adds to the gameplay experience. I, myself, prefer not to waste money on digital items but I have been suckered down that route before, and I’m sure I’ll fall for it in the future.
According to IndustryGamers, EA struck a deal with Live Gamer to handle micro-transactions around the world, stating the following:
“We selected Live Gamer due to its unique ecommerce functionality and payment methods which will augment EA’s current ecommerce capabilities” said Dennis Self, EA’s CIO. “With that, EA is committed to its efforts to enable global online gaming capabilities, and Live Gamer provides us with additional capabilities to do that.”
“EA is synonymous with some of the most popular video games of all time. EA has also embraced and innovated new business models in the game industry since its pioneering efforts in online gaming and now extending to their entrance into social gaming,” said Live Gamer co-founder Andrew Schneider. “We are honored to be part of EA’s efforts to further evolve the industry and offer gamers new and exciting online experiences.”
If they can bring fair prices and offer secure forms of payment and privacy protection, then I guess I can support this.
