Guardian.co.uk – Sims 3 Ambitions interview with producer Grant Rodiek

We’ve learned so much the past few days about Ambitions, most of anything else that comes up from now on will just be repeated. Regardless it’s our duty to post whatever gets published, and in this case it’s an interview with producer Grant Rodiek conducted by Guardian.co.uk:

How important is the Sims community when it comes to developing new expansion packs and features?

I can think of fewer things that are more important. We are always checking the boards, engaging players for their feedback, and trying to incorporate loads of tiny improvements they’ve requested. The update that will be provided to all players, even those who do not purchase Ambitions, will feature a great deal of new content and polish updates, like a completely revised user interface to make the experience easier and more enjoyable.

Our community is what keeps the game alive much longer than most games. They are constantly sharing new creations, stories, and movies and we are always thankful to have such a vibrant community supporting us.

more questions & answers here