Lucy Bradshaw: Most Influential Woman in Technology 2010 & Maxis’ future project

Big shoutout to the General Manager and Senior Vice President of Maxis, Lucy Bradshaw for she has been awarded with the title of Most Influential Woman in Technology 2010 by Fast Company!  She worked her way up thru many games – SimCity 3000, The Sims, Spore and now she is behind Maxis’ future project that will be compared to Spore and The Sims.  Could this be the long-awaited Spore Creature Keeper game or are they tiering off to create a whole new I.P.?  Hope to hear from her soon on what Maxis has in store for 2010!

Currently, as SVP and general manager of Maxis, she’s working on something that promises to have Maxis’s DNA, though she will only hint at the game’s concept. “I can tell you that that sense of being able to create these living creatures and do so in a way that felt really meaningful to players — leveraging that, but even giving them a little more context by which they can ultimately experience an experiment with their creation – -that’s one direction that we’re taking,” she says. The game will undoubtedly be compared with the The Sims and Spore — two of the most innovative games in history. How does she cope with it? “It’s no pressure whatsoever,” she jokes.

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