I’m all up to help support and to make the world a better place but I’m not one of those “going-green” wacko’s by any means. As much as I try to do my part in creating a better environment, I would never be caught driving in the streets in this huge glorified Fischer-Price toy…
Players “Drive The Change” and Reap Benefits of Electric Vehicles Inside World’s Best-selling PC Franchise*
(thanks to Sims 3 Nieuws for uploading the videos)
Guildford, UK – 19 April 2010 – Electronic Arts Inc. (NASDAQ:ERTS) and Renault today announced a multi-year agreement that will enable players of The SimsTM 3 PC/Mac to integrate Renault’s forthcoming range of electric vehicles into one of the world’s most successful entertainment franchises across Europe, the Middle East, Africa, Latin America and Asia.
This Spring, Renault’s Twizy Z.E Concept car – will be made available to download free of charge** by The Sims 3 players within an ‘Electric Vehicle Pack’ (EVP), which will comprise a number of sustainable environmental items including solar panels and a windmill. The use of the EVP inside The Sims 3 will have positive repercussions for a player’s in-game family by reducing their weekly virtual household bills.
“This partnership delivers benefits for Renault and the consumer that are unique in today’s media landscape,” said Elizabeth Harz, Senior Vice President of Global Media Sales for EA. “Millions of The Sims 3 players will be able to download Renault concept vehicles and have a deep experience with the brand, while receiving genuine added gameplay value.”
“The Sims 3 players have demonstrated consistent enthusiasm for bringing cool ‘real world’ brands into their virtual world,” said Steve Seabolt, VP of Global Brand Development for The Sims. “We’re excited to work with Renault on their electric vehicles and have them available for download for The Sims 3.”
“Electric vehicles are going to appeal to younger, more socially conscious customers and especially early adopters,” said Stephen Norman, SVP, Global Marketing for the Renault Group. “This is the heartland of The Sims 3 community and it thus provides a great innovative way to build the Renault Brand just ahead of the Renault range of affordable electric vehicles themselves.”
This partnership was negotiated by OMD Fuse International on behalf of Renault.
- According to NPD data, Chart-track UK, Gfk France, Gfk Spain, Gfk-MCC Germany and EA internal estimate
**Download expires April 1, 2012. Update to the latest version of The Sims 3 launcher required for download. Download requires EA Online Account and online game registration with serial code enclosed with The Sims 3. EA Online Terms & Conditions can be found at www.ea.com. Minimum age requirements to register for an EA Online Account vary by country. See The Sims 3 product for details. Offer may not be substituted, transferred, exchanged, sold or redeemed for cash or other goods or services. Void in US, Canada and where prohibited, taxed or restricted by law.
About The Sims
The Sims franchise celebrates its ten year anniversary this year and an impressive more than 125 million units sold since its launch in February 2000. Now translated into 22 different languages and available in 60 different countries, The Sims has quickly become a universal gaming and cultural phenomenon. Since its June 2009 launch, The Sims 3 has sold more than 4.5 million copies worldwide to date and holds the #1 best-selling PC title for 2009 in North America and Europe. Fan intensity is evidenced through the 130 million downloads of player created content including: Sims, houses, stories and more. The Sims 3 community site, www.thesims3.com, welcomes up to four million unique visitors monthly, handles 300 content downloads every minute and nearly 2 million uploads have been made to date, including 20 movies each hour. The Sims 3 YouTube Channel is in the top ten most viewed sponsored channels of all time with more than 28 million video views. Visit The Sims 3 official website to see what the players are creating at www.TheSims3.com or the official YouTube Channel for The Sims at http://www.youtube.com/user/TheSims.About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA™, EA SPORTS™, EA Mobile™ and POGO™. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://www.electronicarts.co.uk/press.EA, EA SPORTS, EA Mobile, POGO and The Sims are trademarks of Electronic Arts Inc.
About Renault Electric Vehicles
Electric vehicles represent the clean-break solution that can put zero-emission mobility within everybody’s reach. In line with the brand’s Renault-eco2 environmental policy, Renault ZE electric vehicles are poised to be marketed on a large scale with a view to taking a decisive stand on the environmental front. This clean break already possesses significant political support around the world in the form of tax incentives based on CO2 emission savings, as well as infrastructure development for electricity-based mobility. Renault will be selling affordable mass-production electric vehicles from 2011. Visit the Renault Z.E. official website at www.renault-ze.comAbout TWIZY Z.E. CONCEPT: 100% electric, 100% practical, 100% innovative
Twizy Z.E. is the definitive city-car for busy people seeking an efficient and practical means of mobility. It is an innovative response to the challenge of urban mobility. With its four-wheel chassis, Twizy Z.E. offers the driver and passenger – seated one behind the other – an all-electric means of transport, which produces no CO2 emissions. Twizy Z.E. is an all-electric vehicle aimed primarily at busy city dwellers who need to pick their way through the urban jungle. Every day, they juggle work commitments with a busy social life, so efficiency, speed and simplicity are key. The ultra-compact dimensions of Twizy Z.E. (2.30m in length, and just 1.13m wide) ensure that it is nimble enough for urban use. The four-wheel arrangement, open bodywork and a seat format which puts the driver and passenger behind one another express Twizy Z.E.’s distinctive character.
this looks, by all manners; AWESOME
if it was like teh sims 3 smart car (thus..completely covered in sims 3 pictures AND plumbob) THEN i would drive it around.
not even kidding.
Ditto on that…While small, for the most part the Smart Car is a pretty safe vehicle. It also has a nice look to it. I’d love to take one out on a drive for around town/work trips.
hey wait a minute…is there really a recycling can in the game? or in the store?….there was one in front of the eco house in the first video…..
I WANT ONE!
This looks spectacular 😀
That car looks neat!
Is this going to be like a mini stuff pack???
Can we download it??
The car looks awesome!
I dunno if anyone noticed but looks like a totally new neighborhood.
Unfortunately, the car will probably be sold at the Store for a ridiculous price…
Oops, my bad. Missed the part about it being free.
Lol, there’s already XML files in the game for a windmill and solar panels. I wondered why they weren’t there. That’s pretty cool if it’s free…
It’s cute. I like it. This is much like the energy-saving solar objects that came with Mansion & Garden SP for Sims 2 where your bills are reduced. The more you had of those objects, the lower your bills would become to the point of getting money back, lol. I wonder if this car will function the same way since you are supposed to save money with it. The fact that it’s a drivable car is very cool, instead of a measly decor object.
Gotta brainwash the young’uns!! Who’s running EA now, Eco hippies??? It’s bad enough there’s going to be an ‘environmentally conscious’ trait with the new ep coming. What does that entail? Screaming at someone with a slob trait, lol? Or some poor sim who does’t drive one of these ugly things? What a joke.
I’m conflicted 😉 I’m completely in favor of the ecological message, but I still hate in-game ads.
That’s one cute car, though 🙂
Wowza! Awesome car!
Will this be available in the US?
Of course (the Sims 3 download, that is)
Love this screen: http://www.flickr.com/photos/simprograms/4534504792/
Wait. The screen with all the solar panels. That isn’t a lot… …but those fences aren’t available in CAW yet. Hopefully they’re on their way with Ambitions!
(kiwi_tea lives for his CAW objects)
Well, I really don’t care for advertisements in the game, as long as it will be given to us for free, not like H and M stuff from ts2…
YEY!!! another free download…
And there’s nothing wrong with loving the environment, it is always a good move…
And when will this be available???
This sounds really cool! I don’t know, maybe it is just because I am a huge green freak, :D, or just because the car looks so cool! It is about time TS3 incorporated a “green” feel into their games though!
Whoops. I meant windmills when I said solar panels.
OMG this will be perfect for my 21st century hippy commune. lmao!
The car is really ugly. The wheels look like fans and they’re not even completely round. How do you drive a car without round wheels? Wouldn’t it be horribly bumpy? I do like the solar panels and the wind turbines don’t look too bad. I always see tons of them when we visit relatives in Indiana, and they look kind of cool.
Woo! Can’t wait! Glad I’m in the UK…shame the US can’t download… 🙁
Yeah, it says void in the US and Canada.. That means the US and Canada can’t download this pack at all. 🙁
So I’m Asian, does that mean that I can download it? but there is no Philippines in the language selector???