A new article has appeared online in which Will Wright was interviewed on the matter of augmented reality after his speech from Engage! Expo. He speaks on the fact that the Stupid Fun Club has a number of projects in the works which involves this kind of technology.
Tish Shute: Yes our dream is that the creation of augmented reality content will be as open, accessible and simple as making an html page, or contributing to a wiki.
So in terms of AR games what is interesting on the horizon, presumably games also have to solve the problems of delivering a hyper local experience. The car that you described in your talk tried hard to use augmented reality to solve the problem of parallel parking and ended up making it harder. So giving us the information we need, where we need it, when we need it, and specific to who we are is going to be a big challenge. But I mean in terms of games, what kinds of hyper local experiences will be most fun and what have you seen that is interesting in terms of augmented reality games up to now?
Will Wright: I’ve not actually seen much at all. I’ve seen people doing interesting stuff with like Google Maps. They aren’t really entertainment oriented, but I think you can start thinking about…
I mean I think for a lot of people, Google Street View is entertainment. But I haven’t really seen something that was really leaning into an entertainment application using existing technology and data that is already out there.
I mean I have seen some cool experiments-people playing Pac-Man in Washington Square and stuff like that, but nothing really serious.