Playfish working on a ‘well-known brand’ from EA

So what’s will be the first project from Playfish now that they are owned by EA?  According to the following Gamasutra article, it is based on a well known brand.  Now of course this could mean it could be a Dead Space, Harry Potter, Need for Speed or any other game, but I’d love for it to have something to do with either MySims or The Sims series.  We already have  SimSocial on Facebook, and pretty much has been proven to be a dud so I hope it’s MySims related.  Of course it is all speculation right now…for all we know they could take their ‘Pet Societies’ game and slap ‘The Littlest Pet Shop’  label on it and call it a day.