Wright, 49, said he was fascinating by watching gamers using the editing tools provided with “Spore” to make over 100 million user-generated alien species, space ships and even design games.

“We’re taking the idea that you can have a million people engaged not just in entertainment, but also have them creating huge amounts of content for other people to experience,” said Wright.

“The question is how can you transfer that to other fields besides games,” he added, while refusing to divulge the details of the project he is working on.

In an industry that has more failures than successes, Wright has distinguished himself in the game world by attracting mainstream audiences to his creations.

Still no news of his upcoming projects with the Stupid Fun Club (we should know of a few by the end of the year), but Reuters published a new article on Will Wrights 2009 Siggraph keynote.