GamesIndustry has listed more stats regarding the various ways The Sims 3 team is using the internet to help market their game, as well as listing a few fun facts on the Simlish language:
The Sims 3 Marketing Campaign
- This title will receive the biggest Sims marketing campaign and biggest launch in the franchise’s history
- The game will also see the biggest online, outdoor and social network spends for a Sims game
- This will be the first time that a music track will be used as a pre-sell item, featuring five exclusive artists
- This will be the first Sims game to hit the iPhone
- This will be the first simultaneous launch between PC and Mac
- Trial experiences will be used for the first time (see the interview with John Buchanan for more details): SimSidekick, SimSocial, and SimFriend
- A micro-transaction store will launch simultaneously with the game
- Consumers will be offered the first tangible value added reason for joining the game’s community, in the form of additional content and Sim points)
- The Sims 3 was the first time fans were able to create content with pre-release code in order to be included in the game at launch
