Dr. Pepper to operate and insert EA into their products

IndustryGamer reports that tomorrow, EA will release an official statement about a marketing deal between them and Dr. Pepper.  What’s the perfect game to use as it’s first victim?  The Sims 3!

The first title to take advantage of the deal with be The Sims 3 (starting early 2010), and other titles will follow. The overall campaign will include co-branded retail initiatives as well as “unique gameplay enhancing items.” On the retail side, EA will work with Dr Pepper to put codes on more than 500 million specially marked Dr Pepper packages, which can then be used to unlock “exclusive premium downloadable content that may include one-of-a-kind beach party items or all the elements of a perfect fall tailgating party.”

“The Sims team is particularly excited about this offering because the Dr Pepper team shares our passion for introducing its brand to our player community in ways that will add to the players’ experience,” said Steve Seabolt, Vice President of Global Brand Development for The Sims. “This will include exclusive downloadable content available via our TheSims3.com community site.  We have huge confidence that this ‘opt-in value add’ will have our players thinking very kindly of the Dr Pepper brand.”

I predict come tomorrow we’re going to here moans, groans, “EA’s a sellout” and many more complaints.  I, however, am extremely happy as I drink Dr. Pepper every morning for breakfast!  I’ll probably end up paying for it in cavities, but its okay – I’ll just find a dentist who is a Sims fan and give them some free content 😉