Then as we approach the game’s launch EA is set to unleash its hard hitting Let There Be Sims campaign, which will hit all forms of media, from outdoor advertising to TV and radio.

“It’s been important ever since we announced The Sims 3 to reach out to our core fans, and in recent months we’ve been getting them even more excited by inviting these consumers to exclusive, invite-only preview events,” explains EA product manager Kerri West.

“From early May we’ll be running a teaser campaign online and then from mid-May on TV to give the release the epic feel it deserves.

“We then build into our mainstream cultural roadblock with the ‘Let There Be Sims’ campaign.

“Fans have already been teased with outdoor executions in the States and the internet is buzzing from it.

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