I think it would be cool if our Sim’s phones could be iPhones, and they could play the mobile version of themselves on the device 😛  But I don’t think many fans would enjoy the ‘in-game’ product from Apple in their game.  I wouldn’t mind, but then again that’s because I own one!  Sims 3 Nieuws found a new picture of the Dutch version of TS3 showing info of the mobile phone your sim will carry: