Nancy Smith To Take a New Assignment on EA’s Executive Team

REDWOOD CITY, Calif., Oct 07, 2008 (BUSINESS WIRE) — Electronic Arts Inc. has promoted Rod Humble to Executive Vice President and Head of The Sims Label of EA. In this role, Humble will be responsible for The Sims Label, which develops and markets life-simulation games and online communities with an emphasis on creativity, community and humor. The Sims(TM) is the best-selling PC franchise of all time.

Former The Sims leader Nancy Smith will manage special projects for The Sims Label until she begins a new executive role at EA, to be defined over the coming months.

“Like Nancy Smith before him, Rod Humble has demonstrated strong leadership in defining EA’s The Sims brand as a stand-alone product label. Rod has great creative instincts, uncompromising quality standards, a deep connection with the player community, and most of all, the respect of the team he works with,” said John Riccitiello, CEO of Electronic Arts.

“The Sims Label creates original entertainment experiences which are unique in the way they bring culture, interactivity and creativity together,” said Rod Humble. “It is a privilege to lead The Sims Label team as we look forward to new ways of surprising and delighting customers in this rapid growth time for interactive entertainment of all kinds.”

Humble has been with The Sims Label and EA since 2004. An 18-year industry veteran, prior to joining EA, he was Vice President of Product Development for Sony Online Entertainment where he headed up the EverQuest studio.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world’s leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA SPORTS Freestyle(TM) and POGO(TM). In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA’s homepage and online game site is More information about EA’s products and full text of press releases can be found on the Internet at

EA, EA SPORTS, EA SPORTS Freestyle, POGO, and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S and/or other countries.All other trademarks are the property of their respective owners.SOURCE: Electronic Arts Inc.

I’m not much of a fan of Rod Humble – he gives me no reason to like him as I believe he is partly responsible for SecuROM in The Sims lineup.  But either way, congratulations on the promotion.  I just hope Rod will open his eyes and turn things for the better with his new promotion.