“We’ve taken people in focus groups all the way through the game,” says Lucy Bradshaw, vice president and general manager at developer Maxis, as well as executive producer on Spore. “They have this awe when they move from one stage [of evolution] to the next. The first zooming out from their planet to the space stage…it was this moment that just connects with them in this way. Half the time they’re like, ‘[gasping noise] Huh! Oh my gosh! There’s just all of this stuff to do now.’

G4 – Spore:  It’s for the little guys