Deal Signals Handango’s Continued Content Expansion
HURST, Texas, Aug. 12 /PRNewswire/ — Handango, Inc, (“Handango”) the world’s leading provider of smartphone content, today announced a deal to distribute top casual game favorites from the mobile division of Electronic Arts Inc. (Nasdaq: ERTS – News). EA Mobile(TM) is the leading mobile game developer and publisher to the global smartphone market. The EA mobile titles including Madden NFL 08, The Sims(TM) 2, The Sims(TM) Bowling, MONOPOLY Here & Now, TETRIS®, Bejeweled®, and many more, are now available on leading smartphone platforms including Windows Mobile(TM), BlackBerry® and Symbian UIQ(TM) through Handango’s web properties and Handango’s on-device client, InHand.
“Our customers are downloading entertainment content more than any other category offering, making it clear to us we need to satisfy this growing demand, and that’s why we’re working with top content providers like EA Mobile to offer compelling options beyond traditional business and productivity offerings,” said Bill Stone, CEO of Handango. “Electronic Arts is a leader in creating innovative games for all platforms and now, through Handango, more smartphone customers globally will have access to their titles.”Handango will offer EA mobile games on one of Europe’s largest platforms, Symbian UIQ. Titles including The Sims(TM) 2 Pets, EA SPORTS(TM) FIFAMANAGER08 and TETRIS® will be available in English, French, Italian, German and Spanish.
According to a recent study by Gartner, worldwide smartphone sales are up nearly 30% from last year.* As more mainstream consumers enter the smartphone market, Handango is joining forces with key industry players to meet the growing demand for expanded entertainment and personalization offerings. And to make that content more readily accessible to the consumer, Handango is rapidly is expanding its distribution channels through partnerships with big box retailers and device manufacturers. Earlier this year, Handango announced a deal with The Carphone Warehouse, Europe’s largest independent mobile phone retailer, to bring mobile content directly to consumers at the point of sale. Handango also recently announced a global partnership with Sony Ericsson to bring smartphone content to Sony Ericsson’s UIQ and Windows Mobile devices.
Handango is the leading provider of smartphone applications globally. Leveraging its network of more than 16,000 content partners and its vast distribution network, Handango seamlessly delivers the smartphone marketplace to millions of consumers on the Web and from the device. Handango’s market-leading content delivery platform, Handango AMPP, is the platform of choice for numerous mobile industry leaders including Microsoft, HP, Verizon Wireless, T-Mobile, AT&T and AOL. By delivering intuitive and compelling consumer experiences, Handango has become the trusted source for millions of smartphone users around the world. For more information, visit http://corp.handango.com.
*Smart phone sales double in North America, Associated Press, June 9, 2008
About Electronic Arts Inc.
EA, EA SPORTS, EA Mobile, and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. John Madden and FIFA are the property of their respective owners and used with permission. Tetris is a registered trademark of Tetris Holding, LLC. Bejeweled is a registered trademark of PopCap Games, Inc. HERE & NOW, the MONOPOLY name and logo, the distinctive design of the game board, the four corner squares, the MR. MONOPOLY name and character, as well as each of the distinctive elements of the board and playing pieces are trademarks of Hasbro for its property trading game and game equipment. © 2008 Hasbro. All Rights Reserved.
All other trademarks are the property of their respective owners.
Source: Yahoo Business