It appears that Lucy Bradshaw, who has led the Maxis label for several years, has received a promotion in light of the recent senior management shakeup at EA.
A Securities and Exchange Commission filing reveals new detail about EA’s corporate shakeup. In a reportlast week, we told you that newly appointed CEO Andrew Wilson had shaken up the roles of top EA leadership. In a memo that was leaked following that, we learned that Maxis head Lucy Bradshaw will now be reporting directly to Wilson. Today we know that the relationship change comes with a new title, as Lucy Bradshaw is now a senior vice president.
Bradshaw’s previous title was general manager of Maxis. Many gamers came to know Bradshaw through her frequent updates during the SimCity launch debacle.
EA’s executive bio page has not yet been updated to include Bradshaw or to reflect changes to other executives affected by last week’s shakeup. It is unclear whether EA Labels president Frank Gibeau retains his oversight duties (BioWare, EA Games, EA Sports) in addition to his new mobile responsibilities.
We have asked EA again to clarify current titles for Peter Moore, Frank Gibeau, and Patrick Soderlund. Our previous requests went unanswered.