SimGuruLauren, Sims 3 University Life Assistant Producer has uploaded her first blog! If you missed the livecast this is a great chance to brush up on the new expansion pack coming out!

Irresistible to Socially Awkward: A Social Life for Every Sim!

 Love it, hate it, want one, avoid one, but everyone’s got one — a social life that is. While making the grade is important, The Sims 3 University Life experience is about more than just what you learn in the classroom! It’s about the life your Sim leads outside it. Your Sim can pursue any social life they dream of – from the most popular Sim on campus or the nerdy bookworm that lives in the library. No matter if your Sim is a little socially awkward or completely irresistible they can have a fun and memorable university experience!
Introduced in The Sims 3 University Life are three new social groups: the Jocks, Rebels and Nerds. Your Sim can gain influence with as many of these groups they desire – they are not limited to befriending just one! As your Sim progresses up the social ladder within each group, they will unlock rewards that will make all the effort on their part worth it.But what are the social groups like? Let me tell you…Jocks are the Sims who play to win, whether it’s a popularity contest or a match on the Plink Plonk Tennis Table. It’s no wonder that Jocks tend to hang out at B’s Bowlarama where they can work on getting strikes and not striking out with the cute Sim eying their sweet bowling moves. Probably not a surprise either that Jocks throw some of the best parties on campus.Rebels enjoy going above and beyond the expected and then taking it one step further. Rebels are the Sims who will tag a wall on campus and then add herbs to the bonfire at a local party. You can find Rebels hanging out at The Grotto; a cool place where a Sim can enjoy a game of pool, work on their artistic skills, or savor an organic brew from the Barista Bar.

And last, but definitely not least, are the Nerds. Nerds love to play video games, perform research, win trivia challenges, and aren’t afraid to berate other Sims for their ignorance. Keith’s Komics is the ideal hangout for a Nerd as it has all the lots of hobbies for Nerds to enjoy including, computers, arcade machines and comics, of course!

Keeping up with all the social influence your Sim gains is simple! With a few clicks on their new smart phone they’ll be completely in the know. Just hit ‘Check Social Groups’ to see their current status. But that isn’t the only cool thing the smart phone can do. Maybe your Sim is feeling bold and flirty, then sending a secret admirer text might just catch that special someone’s attention. Alternately, if another Sim has treated you poorly and you want to give them a piece of your mind then go ahead and send them an insulting text. Also if you Sim is looking to cut loose and be single, they can send a break up text to their romantic interest. Additionally, if your Sim is more visual then they might appreciate the new ways to take photos. Now your Sim can take self-portrait snapshots with another Sim, and can even sneak in a romantic kissy photo. These are just a few examples of what your new smart phone can do!Even outside of the social groups there are a huge variety of social activities and interactions your Sim can partake in. For example, what would university be without parties!? To spice things up, we’ve added two new party types in the mix: Juice Keggers and Bonfires. Parties are a great time to meet new Sims, and if there is a Sim you want to get a little closer to, then go ahead and give them a Heat of the Moment Kiss. There are plenty of other new kiss interactions as well, such as Juiced Kiss and Cinnamon Kiss. These only scratch the surface of the new romantic options that are available in The Sims 3 University Life.
If your Sim isn’t into partying, then there are still plenty of other activities to do. From playing a collegiate sport to posing nude for figure class to becoming a medical test subject and holding a protest, your Sims will find an all-new world to explore! There are also great new social things to do that will contribute to building skills as well. With the new sketchbook object you can ask another Sim to pose for you (even pose nude)! Plus, there is much, much more! But we’ll leave the rest up to you to explore for yourself!In The Sims 3 University Life, each Sim can build a unique social life that suits their needs. Just don’t get blinded by the awesomeness of your Sim’s social life and forget to send them to class. It’s true that a dream job can be landed based purely on social activities but receiving good grades has its equal advantages!Happy balancing!Lauren McLemore, The Sims 3 University Life Assistant Producer