The team meet every week to brainstorm features and content ideas. This group includes artists, developers and designers in order to combine as many weird and wonderful ideas as possible. We like to innovate to provide surprises but we also look at what’s proved popular in previous weeks and suggestions from players.
Once we have a long list of ideas, it’s up to the group who are working on that week to condense the list into an appealing set of features and content. The art team start with concept work to ensure the art direction is spot on. Once the art direction is finalised, the items are created and animated which takes 2 weeks.