Yep, mostly same old stuff coming from EA, but regardless I still need to publish this for those that might not know.  EA put out a few key details of The Sims 3:

  • Create any Sims you can imagine and give them personalities! Design your ultimate Sim by choosing up to five traits from more than 60 and numerous body characteristics in the Create-a-Sim feature. Customize your Sims body type, facial features, hair styles, and more. Create an evil, handsome, ripped kleptomaniac that wreaks havoc on those around.
  • Control your Sims’ destinies. From a rock star or world leader to an expert thief, you choose whether or not to pursue the Lifetime Wish of your Sim. Choose whether to fulfill their destiny, giving them a lifetime of happiness and rewards—or not and be devious!
  • Customize everything! You are the designer! From clothing to houses, customize patterns, colors, or create any house you can imagine. Customize any aspect of your Sims’ style…even down to the style and color of their shoes!
  • Be the Director of your Sims’ movies! Never before have you been able to make your own movie with a cast, a set, soundtrack, a story and editing without leaving the game. Now you can with the movie making mash up tool set. Make a movie and share it with the world!
  • Share like never before! Join The Sims 3 online community where you can show off your creations from Sims and houses to objects, movies, and more. Download tons of exclusive content and hear the latest news of The Sims 3 world first.(www.TheSims3.com)