Concept art and info. Sweetness!!!

It all starts with a basic idea for the game theme from the production team, such as “pets” or “world adventures.” These ideas are usually selected from a much longer list of brainstorm concepts and thoroughly researched to determine what to create next.

When the basic theme is finalized, it is sent to the conceptual art department. These talented artists create the visual language that will define and represent the theme on screen. They start with photographs and images to create several trial looks for the Sims’ new world. The artists sketch out these initial ideas using “style guides” and “room views:” graphic dioramas of settings from the game that express the essence of the theme.


Source: SimsVIP