Pre-Order Today For Exclusive In-Game Content

REDWOOD CITY, Calif., December 21, 2010 – Electronic Arts Inc. (NASDAQ: ERTS) today announced a special Limited Edition version of The Sims™ Medieval is available for pre-order* today at www.TheSimsMedieval.com. The Sims Medieval Limited Edition will launch in spring 2011 and feature exclusive content that will grant players access to three all-new, themed throne rooms with Barbarian, Dark Magic and Princess themes. Limited Edition owners will also get two exclusive outfit sets, the Monarch set featuring a royally decked out king and queen and the Executioner set, complete with a leather apron and an intimidating black hood.

“With the Limited Edition version of The Sims Medieval, we are giving players several great bonuses for being among the first to experience our new standalone franchise within the world of The Sims, said Scott Evans, General Manager of The Sims Studio.

The Sims Medieval is a brand new standalone game from The Sims Studio, creators of best-selling games such as The Sims™ 3, andmarks a departure from the traditional The Sims games with all-new features and gameplay. Set in medieval times, players now have the opportunity to build up a medieval kingdom, go on quests, level-up their characters and fulfill storyline elements. Players will find their Sims, the characters unique to The Sims games,   in a variety of situations previously unknown to them like duels to the death, choosing whether to poison a witch or marry her and punishing Sims by having them thrown into the Pit of Judgment. Every quest plays out differently depending on which Hero Sim the player is controlling.

Everything in The Sims Medieval is crafted to create an immersive medieval world, from the quest-based gameplay, to the medieval objects such as swords and stocks and thrones, right down to the warm look of the characters and the painterly approach to the world itself.  Players can choose to customize every new Hero Sim that comes to the kingdom, including selecting their traits and their fatal flaw. Players get close to their characters, not only sending them on epic quests, but also making sure they carry out their daily responsibilities such as healing the sick, trading for exotic goods, or forging armour.

The Sims Medieval as well as the Limited Edition for PC/Mac will be available in March 2011 for $49.99 and has not yet been rated by the ESRB.