If you’ve ever had a Sim addiction, this is likely to have the same steely grip on your life, perhaps more so thanks to your ability to check in on your creation when the morning meeting gets dull or a blind date goes awry.
The biggest problem with the game is that, for an iPhone title, it’s not a particularly good steward of your time. There’s a long wait for boot-up and there’s a lot of loading. Also, there’s no option to advance time, so I spent too many minutes just waiting in my house for bed time.