Today is a pretty big day – the Engage Expo 2010 Toy Fair event has kicked off, starting with a presentation by Will Wright himself on the evolution of entertainment!  Here’s the official PR below, I’ll be updating with content throughout the day of his event as soon as it is made available!  😀

Will Wright, interpreter of social landscapes and human nature, toy enthusiast, promoter of play, and renowned creator of the world’s top-selling computer game of all time, celebrates his first ever visit to Engage! and Toy Fair with an opening day Engage! keynote.

Will’s presentation, “The Evolution of Entertainment, A Toy’s Place” will look at toys, play, and the product development process from a new perspective.

“In some sense, what I’m really looking at is the evolution of the entertainment industry,” Will has said of his new outlook.

Through his SimCity, The Sims, and Spore game franchises created at Electronic Arts, Will created over $1 billion dollars of value for the game industry. As founder and chief executive of a new independent studio, Stupid Fun Club — with toy designs among Will’s primary focus — can he do the same for toys?