If you drop by SimFans.de, you’ll be able to catch an interview with Melanie Lam, the associate producer of The Sims 3 High End Loft Stuff sharing a few tidbits about the upcoming pack which will hit stores in February.  The highlights show that there will be 40 items and 20 cloths, 5 new hair pieces and 5 new patterns (which will appear in a future game update).

Here’s a sample question from their interview:

SimFans.de:
In comparison to the official The Sims 3 Store – The included 60 objects are much cheaper than 60 objects from the Store. What is the reason for that difference?

Melanie Lam:
The store is a newer way for us to reach the community with individual objects, holiday themed objects, and sets.  With the store, players get to craft their own collection of items for purchase.  However, the design of a stuff pack is such that it boosts players’ ability to create a unique setting and tell a story; in this case, the setting is a modern loft space.  The story could be that of a hip musician or a designer.  We’ve put together 40 objects and about 20 Sim outfit items that go with the theme. The pricing does not vary too greatly from the store as we offer discounts on the store when you purchase sets.

get the full scoop at SimFans