Popgun is a company who help define The Sims brand by creating concept art, box art, logos and more. They’ve recently released images of some of the work that they’ve done for The Sims 3. This ranges from potential box art, DVD designs and retail floor displays.

It’s always interesting to see the stages that artwork goes through and how it varies from concept to the final version. You can browse through the gallery below to see some of the work Popgun has done for The Sims brand.

Click on the images to enlarge

One eye-catching thing about these concepts is the choice of ‘The Sims World’ for some of the logo concepts. Could this have been the original name of The Sims 3, due to the addition of the open world? Or could it have been what The Sims Online/EA-Land was going to become before it was retired in August 2008?

Source: SimCookie